Transponder News

'BRANDERS' Point of Sale (POS) system

Long queues and longer waiting time at the supermarket checkout are an unavoidable part of supermarket shopping using current technology. Queuing and long waits can make the customer feel negative about the outlet's service, efficiency, quality and reliability.

Click on image for detail

'BRANDERS' is an innovative Point of Sale (POS) system designed to provide a more efficient, streamlined service to improve productivity and security at the 'front-end' of the store. This is made possible by new trolley/ basket scanning technology, which uses Radio Frequency Identification (RFID) techniques to scan a trolley or basket full of groceries in a few seconds.

'BRANDERS' is fully automated, does not need an operator, or involve handling cash. Its features include: a three axis scanner to detect and identify (in any orientation) the transponder or tag attached to each item; electronic payment with smartcards or magnetic swipe cards; and Electronic Article Surveillance to protect the retailer from theft.

Click on image for detail

The 'BRANDERS' flowing design makes the shopping task a more enjoyable experience and enhances the store-front image. It is designed with gentle curves and elliptical shapes to reflect a smooth flow of traffic, and make the checkout more approachable. Scanners and their components can be produced in the corporate colours or consistent with other corporate images or logos. The scanners are modular, thus, stores of any size can be catered for. Additional scanners can be added as business grows.

Ms Le Tong
The University of New South Wales

More images from the design model (clickable for large versions)


Images from exhibition and 1/5th size built model (clickable for large versions)


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